Design studio · UK · 8 sites
+$960/mo recurring in 60 days · 14 months retained
White Label WordPress Maintenance for Agencies
Your clients need maintenance. You don't need to do it. From $79 a month, we operate invisibly: updates, backups, security, and uptime, all under your brand.
At 10 sites, $700 to $1,200 monthly margin, zero maintenance hours from your team
Margin math
Most agencies bill $149–$199/month per site. At $79 cost that's roughly $70–$120 margin per site.
| Sites | WebFixit cost | Agency billing | Monthly margin |
|---|---|---|---|
| 5 sites | $395/month | $750–$1,000/month | $355–$605/month |
| 10 sites | $790/month | $1,490–$1,990/month | $700–$1,200/month |
| 25 sites | $1,975/month | $3,725–$4,975/month | $1,750–$3,000/month |
5 sites$355–$605/mo margin
10 sites$700–$1,200/mo margin
25 sites$1,750–$3,000/mo margin
Who this is for
Digital marketing agencies
Already on retainers; white label adds MRR with zero ops overhead.
Design & branding studios
You build sites; white label delivers ongoing value after handover.
Freelancers scaling to agency
Stop losing evenings. Hand off ops and build recurring revenue.
Dev shops
Keep developers on build work; clients stay covered.
What's included, under your brand
- Branded PDF + email reporting
- Staged updates before production
- Daily off-site backups + verified restore
- 24/7 uptime monitoring
- Security hardening + malware remediation
- Client-safe comms (we never contact your clients)
- NDA coverage available
- Slack + email handoff
- Dev edit hours (WL+Edits $89/mo)
Onboarding timeline
Day 1–2
Audit & align
Baseline audit in 24hrs. You get the report; the client sees nothing.
Day 3–5
Foundation setup
Backups, monitoring, security, and staging, with no client-facing changes without your sign-off.
Month 1+
Ongoing rhythm
Updates on the agreed schedule. Monthly reports in your name. Issues resolved before escalation.
Quarterly
Review & refine
Health trends, upgrade flags, and workflow adjustments with your team.
Incident flow
- 1
You get the alert. Uptime notifies us, we notify you, never your client.
- 2
We triage within 1 hour: hosting, plugin, theme, or security.
- 3
If restore is needed, we use the daily backup, typically 30 to 60 minutes.
- 4
Full incident report to you: what broke, what we fixed, and how to prevent it.
- 5
Malware handled under your brand. The client never knows unless you say so.
Results
Digital marketing agency · US · 14 sites
$2,100/mo MRR, maintenance down to ~30 mins/month · 22 months
Freelancer → agency path · 5 sites
6+ hrs/mo freed immediately · 2 clients upsold to edits in 90 days
Agency playbook
Sell at project close
40–60% convert at handover vs 10–15% after 90 days.
Frame as insurance
One bad update could take the site offline during their busiest period.
Use the numbers
Emergency WordPress fixes cost $300–$1,500. $149/mo is easy to justify.
The simplest pitch
“We include maintenance on all our builds now. It’s [price]/mo. Want me to add it to your invoice?”